Preferred Options November 2021

Support

Representation ID: 1627

Received: 13/12/2021

Respondent: Jaguar Land Rover UK

Agent: WSP

Yes
The Economic Development Needs Assessment (Stage 1) outlines that the i54 business park and Western Extension were found to be the best quality employment land in South Staffordshire. i54 is an important contributor to the economy and as such is identified as a freestanding Strategic Employment Site. Jaguar Land Rover continue to support the allocation of i54.
Housing Site Selection Paper 2021
Noted in the Paper is that i54 business park and the i54 Western Extension are shown to have been considered for housing allocations. Jaguar Land Rover would like to confirm they support the conclusions reached.

Support

Representation ID: 1628

Received: 13/12/2021

Respondent: Jaguar Land Rover UK

Agent: WSP

Yes.
Jaguar Land Rover supports the vision and strategic objectives. The strategic objectives for economic vibrancy are supported as they seek to retain existing employment and foster sustainable economic growth, encouraging inward investment and job creation in sectors such as
advanced manufacturing.

Support

Representation ID: 1629

Received: 13/12/2021

Respondent: Jaguar Land Rover UK

Agent: WSP

Yes, subject to the comments made below:
Jaguar Land Rover supports draft Policy DS3 and considers that the land surrounding the i54 site (including the Western Extension) should be continued to be supported for employment development.
However, housing development in close proximity to employment land should be carefully controlled to guard against any potential conflicts between uses. Jaguar Land Rover supports this safeguarding of employment land. It is proposed that draft Policy DS3 is amended to bring it in line with national policy (revised wording suggested on page 4).

Support

Representation ID: 1630

Received: 13/12/2021

Respondent: Jaguar Land Rover UK

Agent: WSP

Yes.
Draft Policy DS4 outlines the preferred growth strategy to locate new settlements along the A449. The focus area of the A449 includes Featherstone, which is in relatively close proximity (circa 2km) to the i54 site. Jaguar Land Rover support the continued growth of the district but reiterates the need for balance between employment and housing growth - with reference to the agent of change principle within the draft Local Plan.

Support

Representation ID: 1631

Received: 13/12/2021

Respondent: Jaguar Land Rover UK

Agent: WSP

(A)
Yes, subject to the comments made below.

Draft Policy SA1 mentions that the allocation was chosen partly due to the sustainable access to i54 business park, which in part highlights the importance of the i54 site. The SPD should provide a framework which helps to guide future planning applications ensuring that the agent of change principle is considered - protecting employment land.
Any future housing development needs to be carefully managed to ensure that there is no detrimental impact on Jaguar Land Rover’s operation that could undermine employment land.
The introduction of an agent of change principle would be beneficial to ensure there is no conflict between new housing developments and the existing employment land.
(B)
Jaguar Land Rover support the provision of separate policies for the four sites and the requirement of a detailed masterplan and design code, alongside the production of a Supplementary Planning Document.

Support

Representation ID: 1632

Received: 13/12/2021

Respondent: Jaguar Land Rover UK

Agent: WSP

Yes.
Jaguar Land Rover supports the proposed housing allocations, including Site 168 and Site 397 in Featherstone. This is relevant because the closest part of these developments will be circa 2.5km from Jaguar Land Rover’s EMC on the i54 business park.

Support

Representation ID: 1633

Received: 13/12/2021

Respondent: Jaguar Land Rover UK

Agent: WSP

Yes. Support Policy SA7.
Available land for employment development mentioned within the description should be moved to the policy text. The inclusion of the i54 site within the draft Local Plan policy will ensure that previous employment land allocations are supported and reinforced.

Support

Representation ID: 1634

Received: 13/12/2021

Respondent: Jaguar Land Rover UK

Agent: WSP

Yes.
The draft Local Plan’s proposed direction of travel for sustainable economic growth includes continued support for the delivery of strategic employment sites, including the i54 site.
Agree with supporting text stating that alternative uses must not prejudice continued operation and viability of existing/allocated employment areas.
Jaguar Land Rover supports this and considers it important to ensure additional development of the i54 site does not undermine existing businesses and their prospects. Therefore, Jaguar Land Rover also supports the proposed direction of focusing growth at the currently identified employment areas but considers it significant to ensure that it is economic growth and employment land.